BRANDING / UI/UX / DIGITAL

Tickertocker is a trading platform created to revolutionize the trading and financial education worlds. A multi-device platform that allows users to do everything trading-related in the same place. Designed to be appealing for experts and easy to understand for beginners, the platform tries to simplify the procedures without loosing the necessary complexity for trading and creating strategies. 

@effcreative

BRANDING

SYH STRATEGIES is a financial services company that aims to cater to small businesses with a range of different services. 

The identity had to be modern but serious, and shouldn’t narrow the scope of business since the company had growth perspectives outside of the traditional financial services' landscape.

The name of the company is the initials of the CEO. The client didn’t want customers to read it as initials but rather as a cohesive sound. In order to reflect this I used the codes normally found in dictionaries, with a twist. 

@effcreative

BRANDING/UI DESIGN

Gymgo is a revolutionary online personal training platform that connects trainers to clients through high quality live training sessions.  The platform also connects to wearables that track the users' performance and give the trainers insight into their clients' progress.

The naming and branding were developed along with an iconography that helped the platform’s communication and the overall brand unity.

The platform was designed and developed for desktop, mobile and tablet.  

@effcreative

BRANDING

Flairdot is a jewelry brand created to add online retail presence to an established wholesaler.  

A name and identity were created to make the brand more appealing and competitive in the online jewelry space. 

@effcreative

DESIGN

Sportzone is the leader sports retail store in Portugal.

Sportzone had recently launched a series of sports brands, ranging from cycling to outdoors equipment. We were asked to develop a label system, common for the whole brand, that could communicate the different benefits of the materials used.

Since all the brand’s catalogues are based on diagonal lines these were used as a base for the whole signage system. The choice of colours was meant to be very strong and straightforward so as to simplify the readability to the maximum.

@santafeassociates

BRANDING / PACKAGING

Kinder Chef is a brand of kitchen utensils for kids to learn how to cook in a fun way. There are 9 different sets and each one has a different character that guides the kids through the process.

The identity add to be fun and relate to kids while at the same time tie the whole concept together through the different packaging.

A friendly color code was created to differentiate each kit.

@effcreative

BRANDING UI/UX

Lulist is a platform that makes real estate more friendly to customers. It is a user generated content platform that allows users to add to the broker’s listings so they can be more accurate and honest.

@effcreative

REBRANDING / PACKAGING

MyosRens, a publicly traded bionutrition company had a great product that enhanced lean muscle growth to improve overall muscle mass and quality of life. 

Their previous brand was lacking results so we created a brand segmented towards three very different target audiences. The look and feel of the brand also helped consumers understanding the brand and product more quickly, which was one of the problems they had with the previous brand. 

Stevie Award - Brand Renovation of the Year 2016

@effcreative

REBRANDING / WEB DESIGN

Casa das Penhas Douradas is a small boutique hotel in Serra da Estrela (the highest mountain in Portugal), that had recently  increased the number of rooms and activities offered, so they wanted to reposition their brand to reflect this update in their   

The logo kept the same rational as before of the nature surrounding the hotel but was given a more contemporary and trendy look and feel, as to attract a broader audience.

@santafeassociates

WEB DESIGN

A luxury real estate company based in New York, wanted to develop an informative site to communicate with their prospective customers.

The site conveys a premium look and feel, in order to attract foreign investors that are looking to invest in luxury properties. The site uses the listing's images as the support for all information.