BRANDING

SYH STRATEGIES is a financial services company that aims to cater to small businesses with a range of different services. 

The identity had to be modern but serious, and shouldn’t narrow the scope of business since the company had growth perspectives outside of the traditional financial services' landscape.

The name of the company is the initials of the CEO. The client didn’t want customers to read it as initials but rather as a cohesive sound. In order to reflect this I used the codes normally found in dictionaries, with a twist. 

@effcreative