DESIGN

Sportzone is the leader sports retail store in Portugal.

Sportzone had recently launched a series of sports brands, ranging from cycling to outdoors equipment. We were asked to develop a label system, common for the whole brand, that could communicate the different benefits of the materials used.

Since all the brand’s catalogues are based on diagonal lines these were used as a base for the whole signage system. The choice of colours was meant to be very strong and straightforward so as to simplify the readability to the maximum.

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